Lighter touch progressive technologies that augment your employer branding initiatives by automating time consuming tasks
Real time data and actionable insights that improve your talent attraction and retention processes
Experience-centric portal design that encourages connection & belonging through advanced digital HR capabilities
We exist to help organizations use authentic cultural & talent-centric storytelling to influence how they are perceived in the hearts & minds of past, present, and future employees.
Our sophisticated technology makes achieving your employer branding goals wildly easier and considerably less expensive. Our algorithms make mining for employee stories quick and painless. We have streamlined the collection, curation, and social activation of employee generated content so that you can focus on broadscale strategic talent management and employer brand goals. Moreover, we amplify your recruitment marketing efforts through story rich job ads and automated programmatic technologies that optimize job ad media spend.
Talentstory.lk is a digital talent marketing platform for human resource, talent attraction, and employer brand leaders. We tell the stories of your employees.
What is Employee branding ? A good starting point for defining this term is thinking of it as how your company is perceived by current and potential employees. Organizations with a positive employee brand often have an engaged, motivated workforce that’s willing to advocate for the company’s brand, products, and services.
How Can Employee Branding Help Your Company? Like employer branding, employee branding efforts feed back into how your company is seen by people who might apply to work for you, as well as your existing and potential customers.
Today’s most successful brands are implementing “employee branding” programs to accompany employees — including members of the C-suite and leadership team — on their digital journeys and help them communicate on social media.
Employee Branding Program: Getting Started An increasing number of executives are becoming interested in how employee branding can achieve a competitive advantage. Here are some important considerations to make if you’re just getting started:
Teach Employees About Your Brand The first step is to create, teach, and instill the brand message in the minds of your employees.
Naturally, this message must be a positive and compelling message that employees can associate with, making them more likely to identify with your organization.
Conduct Brand Training
Drive Organizational Communication
Fine-tune Hiring and Recruitment
Listen to Employee Feedback
A startup hiring team looks for people who are pragmatic, can make decisions, and act quickly because results are more critical than assignments. Ideal candidates need to take responsibility for their actions rather than shifting the blame, and they need to be excellent communicators who can empathize with other team members.
Candidates also need to be driven, persistent, and able to work independently without the need for approval or reassurance. Hiring for a startup is quite different to the needs of established corporations, which don’t demand the same level of initiative and personal buy-in.
